The Art of Marketing: Arianna Huffington, Scooter Braun and more…

So You Think You Know How To Market

Marketing: every company needs it, and everyone thinks they’re an expert at it.

Whether you coin yourself an expert, or you consider yourself a novice, there is always room to learn from those who have proven to be successful in the industry.

Individuals such as Arianna Huffington, who was named #12 in Forbes’ first-ever list of the Most Influential Women In Media, and who has an estimated net worth of $35 million. As the co-founder of The Huffington Post, and as a recognized political leader, she has established herself as an independent and determined woman. I certainly could learn a thing or two from her. Couldn’t you?

Arianna Huffington

Or individuals like Scooter Braun, who has made his mark in a completely different way, as the party planner and marketing whiz in the entertainment industry. His claim to fame stems from his work planning after-parties for Eminem and Ludacris, organizing NBA All-Star Soirees, and, more recently, from ultimately bringing twelve-year-old Justin Beiber to where he is today.

Scooter Braun

These two spectacular individuals, as well as Jonah Berger, Eric Ryan, John Gerzema, and Tom Fishburne will be coming to Vancouver to share their words of wisdom at The Art of Marketing. This day-long event focuses on the progression of marketing, by professionals working in the industry.

Gone are the days of targeting markets in a conventional method; to stay afloat, one must adapt their skills and toolkit to match an industry that now involves much more than the standard “Marketing Mix” (product, price, promotion, place). This event is set up to take you beyond those 4 P’s and open your eyes to the ever-evolving industry, to keep you one step ahead of the competition. With this incredible line-up of internationally renowned thought leaders and authors, this unique experience may bestow on you an inspired demeanour and a revised game plan. But you never know until you check it out.

While this is an informative event, it is also a networking event, bringing together over 1200 marketing professionals from a myriad of industries. So, bring your business cards, a paper and pen, and an open mind, and you’ll reap all of the benefits.

I have been working in marketing for a mere five years and always strive to surround myself with those who are at a senior level to me, learning from them constantly, and occasionally teaching them a thing or two. I imagine myself walking away from this particular event with notebooks full of tips and tricks, a ton of new Twitter followers, and a slew of new “friends”, who happen to be in the same field that I’m in. Optimistic? Maybe. Idealistic? Definitely.

The Art of Marketing Vancouver - Sept 17

2013 Conference Speakers:

Arianna Huffington, Chair, President, & Editor-in-Chief of the Huffington Post Media Group
Topic: The Brave New World of the “New Media”: How Social Media Has Revolutionized the Communications Landscape

Scooter Braun, Talent Manager of Justin Bieber, PSY, Carly Rae Jepsen; & 2013 TIME 100 Most Influential People in the World.
Topic: An Interview with Scooter Braun: Inside The Brand of Justin Bieber

Jonah Berger, Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania & New York Times Bestselling Author of Contagious
Topic: Word of Mouth & Viral Marketing

Eric Ryan, Co-Founder & Chief Brand Architect, Method & Author of The Method Method
Topic: Branding & Innovation

John Gerzema, New York Times Bestselling Author, Social Strategist & Former Chief Insights Officer at Young & Rubicam
Topic: Social, Local, Mobile, Global: The Technology Revolution Remaking Consumerism, Commerce & Competitive Advantage

Tom Fishburne, Founder & CEO, Marketoon Studios
Topic: Marketing Worth Sharing


The Art of Marketing Details

Date: Tuesday September 17th, 2013
Time: 8:45AM – 5PM
Venue: Vancouver Convention Centre
Twitter: #TheArtOf @TheArtOf
Tickets: $449 (General) $649 (VIP) Register here. 

Special offer:  Use promo code TWITTERFAN and save $50 off each ticket. If three or more tickets are purchased, receive an additional $50 off each ticket!

Last year The Art of Marketing tour sold out nationally, and chances are it’ll happen again this year.

“A tremendous opportunity to take a one day snap shot of great ideas in the areas of marketing, corporate and personal development!”

Dean McIntosh, Director Marketing Hockey Canada

Disclaimer: This is a “sponsored” post as I am being offered a ticket in exchange for a blog post. However, my excitement for the event is genuine, and the opinions posted are, as always, my own.


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